If you’re a small business owner or an entrepreneur who has tried a variety of different ways to boost traffic to your email list, then you’ve probably exhausted most of the popular options. However, the simplest form used to build lists as quickly as possible with organic leads is primarily done through landing pages or blog posts.
Suppose you’ve already created a few landing pages but don’t know how they can benefit you with your list building. In that case, you’ll want to continue reading this short article for the best tips for making landing pages successful for all your email marketing strategies. We first want to mention that having more than ten landing pages is ideal for a small business.
You can make just about any page a landing page, including your company ‘About Us’ page. The more curious your visitors are about your brand or business, the better. You want to take every opportunity to engage with your potential customers through all your different landing pages. Using effective strategies is the best way to guarantee success when it comes to list building.
What Exactly Are Landing Pages?
Glad you asked because many small business owners or startups believe that a landing page is just where their existing customers end up. But that couldn’t be further from the truth, and they are nowhere near close to knowing how beneficial the actual usage of landing pages can be when they are designed correctly.
Landing pages are essentially used for collecting details from potential customers, aka visitors on your pages. In terms of marketing, landing pages are created as part of a campaign that uses CTA’s (call to action) to capture that data from anybody landing on your website, landing pages, or blogs.
You will need to create a specifically designed campaign for list building, including all the advertisements, lead magnets, and, most importantly, compelling content. These will serve as your funnel top and will be used to grab all your visitor’s attention when they land on your pages.
Two things happen when somebody lands on one of your landing pages:
- Conversion, or
Your landing pages are considered the ‘closer,’ in most case scenarios, people will either engage or ignore. Their interaction with your landing page either ends with them converting and releasing their contact details in one of your forms, or they will abandon your page without any interaction at all. It essentially comes down to the make or breaks moment, or in this case, convert or abandon moment.
This is why setting up your landing pages is critical to your success with list building. All your landing pages need to be set up correctly for an optimum conversion rate. Below are some suggestions for making your landing pages irresistible:
- Use One Prominent CTA Button
- Copy Needs to Be Customer-Centric
- Boost Credibility with Social Proof
- Describe Benefits Explicitly in Your Offers
- Utilize Split Testing for Determining the Best Results
If you want to optimize the number of email subscribers you get from your landing pages, then you’ll need to keep your links to a minimum and keep the focus on your CTA. Ditch all the background colors and stick with white; this increases the visibility of your CTA. Lastly, you’ll want to group similar elements so that it improves your user’s experience.
Once you’ve mastered the concept of designing your landing pages, you can start to re-route any of your ads from Google, Facebook, etc., or banner advertisements (if you use them) to direct your visitors to your landing pages and continue to build your email list from those sources as well.
Other Ways to Boost Your List Building
Social media platforms are an excellent way to build your email lists. Almost all of the social media outlets offer various advertisement options that can help target a specific audience. It’s a simple tactic that is used by many companies to get contact details from people who show interest in their brand, products, or services.
When choosing which social media platform to use, you should first compare your targeted audience demographics to all the different outlets. Some social media sites are dedicated to specific age groups, and knowing if your audience falls into that category is critical for using a social media platform to assist with your list building.
When directing traffic to your landing pages from social media outlets, it’s important to know that their characteristics match your company’s ideal customer.