If you’re just starting out with building your email list and it looks like it’s an uphill battle, don’t sweat it because we have plenty of tips to help you build an impressive email list. Now, this isn’t going to happen overnight, although we have seen it happen rather quickly when the content is on fire. Everything happens faster when you use compelling content in your marketing campaigns.
If you want to build an email list from scratch, we encourage you to follow these simple steps designed to help you cultivate a solid email subscriber base. The primary purpose of obtaining an impressive email list is to be able to convert readers into customers. You want your emails to attract people who will eventually become your long-term customer base.
Top 3 Best Tips for Building an Email List From Ground Zero
Tip #1 - Make Sure Your Landing Pages Have a Specific CTA (Call-to-Action)
When potential customers visit your landing pages or blogs, they are there for a particular reason. It’s your job to know why people are visiting your sites and then implement a CTA that matches their interests. It’s a known fact that personalized calls-to-action have significantly higher view rates than calls-to-action that are generalized.
What does this mean? Know your purpose and why people are interested in your niche. If you have a blog that talks about SEO and how to improve it for your small business, set up a simple call-to-action like ‘click here to download a free SEO strategy plan.”
This is an effective way to build your email list by having CTA’s that attract potential customers to your brand or business. If you are giving them something for free that can improve their business or make their life easier, they won’t hesitate to sign up for your email list.
Just make sure that your email campaigns’ content aligns with the business strategy you used to attract people to your list. You don’t want to start promoting or trying to sell something to people who showed zero interest in that particular item or service. If you’re going to build a loyal following, you’ll need to be creative with your content.
Tip #2 - Add Some Personality to Your CTA Content
It might sound crazy at first, but think about how often you see the same types of call-to-actions on websites and blogs. It gets to the point where people are just clicking ‘no’ or using the x to close the box. We know you know what we’re talking about, it’s so cliche these days, and every small business owner or startup out there is making the same mistake.
This is your chance to show how clever you are and why people should be lining up to read your emails. Think about that CTA that shows up and has a button that says ‘No thanks; I don’t want to be debt-free’ directly under the ‘YES, sign me up!’ link. This is a perfect example of how somebody adds personality to their CTA and makes people stop and think about the reasoning for joining that email list. Honestly, who doesn’t want to be debt-free?
If your CTA is boring and the standard ‘sign up to get more information,’ you’re probably losing out on a ton of potential customers who would have subscribed to your email list had your CTA been enticing enough.
Tip #3 - Add More Value to Your CTA
Now that we’ve established how to be creative when choosing your topics for your call-to-actions let’s talk about the ‘bait’ words. If you’re wondering what that means, don’t worry, it’s not some flashy or trendy new way of getting subscribers for your email list. It’s simply the right way to get people to join your email list.
Forget about using the overly popular ‘subscribe here’ or ‘sign up now’; these are literally screaming that you want people to signup to receive more junk emails. Seriously, people automatically associate those two terms with more junk in their email box. You’re going to have to be a little more creative than that if you want to build an impressive email list for your marketing strategy.
Instead, consider the types of things you would signup for and how the language made all the difference. Words like access, download, exclusive, and featured are way more alluring and generally get people’s attention. Give your audience something that relates to your value, and see how fast your email list grows.