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Why Every Successful Email Marketer Uses Branded Opt-In Forms

If you’re a small business owner or somebody trying to build a following for their brand, you need to get familiar with using branded opt-in forms for list building. This is one of the most effective strategies every successful email marketer uses. They provide the fastest method for getting your visitors to share their contact details.

Using a branded opt-in form is a guaranteed way to build your audience and your list. They are super easy to add to any landing pages, blogs, etc., and they have a proven record of increasing your growth rate faster than any other method used for building subscriber lists.

But before you dive right in, there are a few things you need to know about when creating opt-in forms. Here are a few tips to consider using:

  • Effective Headlines - You need to focus on creating a headline that is attractive to your audience. One way to do this is by adding a significant benefit that your potential customers can receive from signing up for your email list.
  • Tag Lines - You need to make sure you add a relevant tag line or at least a brief description that is short and precise. This helps increase subscription conversion rates.
  • Keep Your Form Simple - Don’t ask for a bunch of contact details; there will be plenty of time later on to get more info about their demographics. For now, just stick to getting their first name and email address.
  • Incorporate the CTA - Your subscribe button should include a call to action. Be sure that whatever you choose to use is something that your targeted audience is excited about. You want them to click right away; if they hesitate, you risk losing them.

Just by adding a pop-up form to your website or landing pages, you can easily see a list growth rate of about 50% or more. It is such a useful tool for building organic traffic and subscribers to your brand or business. Once you set this up, it will continue to drive traffic to your subscriber’s list until you deactivate it or remove the landing page.

How to Build a Simple Pop-Up Form

It doesn’t take a brain surgeon or, in this case, an SEO expert to set up your pop-up form. In fact, it can be done very quickly, and just about anybody can do it. However, the content associated with your pop-up needs to be compelling enough to make people want to opt-in immediately.

Here are the easy instructions for building your pop-up form:

  • First, you need to design your form with the user experience in mind. If you don’t know what that means, ask a team member or partner specializing in content writing to assist you with these details.
  • Next, you’ll need to set your display timing to align with your average visitor’s timing spent on your page. You’ll want the form to appear as soon as they arrive on your landing page, especially if your visitors don’t spend a lot of time on your pages. You can adjust this based on your average visitors browsing history, but we don’t recommend longer than a few seconds delay before the pop-up is activated.
  • Lastly, depending on what service you are using, you will need to generate the code and paste it into your website builders or your webpage’s HTML. Some services will do this automatically for you, so check and see what the usual process is for the service you are using.

Note: You could consider a scroll-based trigger if your visitor typically browses your site for a set amount of time. This can be set up to activate when somebody reaches a certain point on your page, such as the middle or bottom. We don’t recommend this for any business whose visitors typically spend less than a few minutes on their pages. 

Now is the time to consider how you will keep your new subscribers engaged through your email marketing strategies. We know that getting folks to opt-in is only half the battle; the other half depends on how well your email marketing plan works.

The most critical factor in setting up email campaigns for whatever it is your promoting is to make sure that the content you send out is designed with your audience’s preferences in mind. When you talk about or promote something related to why they subscribed to your email list in the first place, you have a higher chance of converting potential customers.