If you’re at the point in your business where you are now focusing on how to build your list through effective email marketing, then you’ve come to the right place. Let us begin by telling you that just because you don’t have a long list of subscribers, don’t rule out the network your brand or business has already been working on and building.

Many times people often underestimate the power of social media and how it can help you build your network with minimum efforts. It used to be back in the day that business owners would literally hire people to pass out flyers or stuff mailboxes to gain awareness around their brands or products.

And although some people still do this, we have no clue why, but most business owners have turned to social networking to help with list building. It’s so simple and extremely effective. Everybody is now connected through one or more social platforms, and reaching out to thousands of people through one single post has become an everyday occurrence for many brands.

List Building Through Social Media

If you haven’t already created some social media accounts, we encourage you to do so now. In fact, run, don’t walk, and get those pages created with valuable content that relates to your brand or business. Pitching your email newsletter on multiple social media platforms is an effective way to build awareness and grow your email list.

Here are the top three most popular social media platforms for list building:

• Facebook
• Twitter
• Instagram

How to Successfully Use Social Media to Build Your Email List

Of course, there are other social media outlets that have millions of subscribers, like Snapchat and Tik Tok, but trying to promote your email newsletter via these outlets will be extremely difficult. 

Once you’ve set up your social media accounts and have a decent following, you’re in the perfect position to start leveling up your brand awareness. People who have already taken the step to follow you via social media have already committed to your brand. If they are following you, they obviously like your content and your business.

Convert Social Media Leads to Email Leads

The chances are that most of the people who follow you on social media are not already subscribed to your email list. Now is your opportunity to convert those followers into long-term subscribers by offering your email newsletter via social media. This gives everybody who knows your brand, and even people who don’t, an option to subscribe to your list to receive more of your content via email marketing.

Suppose you’re just starting out on social media, or you don’t have a huge fan base as of yet. In that case, you can always include a link in your email signature that directs people to your email newsletter, a particular blog post, or even some landing pages with excellent CTA’s for your email subscription.

The main purpose here is to build curiosity around your brand, products, or company. You want people to explore your content and seek out more details about your business. Not every person who visits one of your outlets will convert, but the odds are that you will see a lot more traffic just by putting yourself or your brand out there.

There are plenty of ways to get people’s attention when trying to build an email list through social media. Every post you create is an opportunity to bring more awareness to your brand and get people interested in whatever it is you have to offer. Below is our top suggestion for building a list through social media posts.

• Contest or Giveaway - Everybody loves a good contest and especially if there is a prize to be won. Now, depending on the type of business you have, you’ll want to think of a prize that people are interested in winning and won’t break the bank. You’ll then want to create your post with three conditions:
• They have to like your post and subscribe to your email list.
• They have to share your post on their own page.
• They have to tag five friends on either their post or yours.

This is extremely valuable when it works, but you have to be willing to interact and communicate with the people who are posting, commenting, and tagging on your post in order for it to work. This will get your brand more attention and help build an amazing reputation for your brand. Plus, it’s a great way to land more followers who never heard of your brand before from all the shared posts.